Meet the Team

  • A woman smiling and sitting on a chair, holding a closed MacBook laptop in her lap, with a smartphone and notebook on her side.

    Emma Richardson

    CO-FOUNDER & STRATEGIC LEAD

    With over 12 years of marketing experience, Emma brings a strong understanding of brand positioning, client communications, and strategic storytelling across luxury sectors including hospitality, travel, property and lifestyle. Known for her sharp eye for messaging and a calm, considered approach, she helps brands clarify their voice and build lasting engagement.

  • Black-and-white photo of a smiling woman with long blonde hair, wearing a light-colored blazer and a white top, sitting in front of curtains.

    Paige Richardson

    CO-FOUNDER & CREATIVE LEAD

    Paige has spent over a decade in the luxury sector, bringing refined taste and elevated creative direction to every project. Her experience across premium fashion brands like Gucci, Mulberry and most recently, Aesop, informs her ability to curate visuals that feel both aspirational and deeply aligned.

  • Black and white photo of a woman with long wavy hair smiling, sitting on a couch with pillows, holding a tablet.

    SARAH LUMLEY

    BRANDING & DESIGN LEAD

    Sarah is a branding specialist with a background in UX/UI and a portfolio that spans industries including working at Papier. She creates cohesive, bold brand identities that work across every touchpoint, from websites to print. Her work is known for balancing strategic depth with standout design.

Work with us

OUR PORTFOLIO

Luxury-led.

Detail-driven.

sTORY-FIRST.

At Double Son’s, we believe thoughtful design and clear communication have the power to elevate a brand, not just visually, but in the way it connects with its audience.

Our experience spans luxury fashion, boutique fitness, premium interiors, hospitality and lifestyle and professional services. Industries where detail, storytelling and brand experience are everything. Each client we work with brings their own story, audience, and ambitions, and our role is to translate that into content and strategy that feels distinctive and resonant.

Luxurious hotel lounge with beige curved sofas, classical statues in niches, framed artwork on the walls, and a glass of pink beverage on a light-colored stone coffee table.

Our role is to listen closely, ask the right questions and translate ideas into creative that feels aligned, intentional and considered. Whether it’s:

Building a distinctive brand identity for a new studio launch.

Managing the ongoing social presence for a premium wellness brand.

Designing elevated visuals and messaging for a private client advisory firm.

client case studies

WHITE MOUNTAIN CHALETS
Luxury Travel & Hospitality

  • White Mountain Chalets wanted to showcase the atmosphere and service of their luxury chalets in Les 3 Vallées, moving beyond static property shots to create content that truly captured the guest experience

  • We produced curated imagery and video spanning interiors, service touchpoints, and the wider resort, giving prospective guests a window into the full chalet lifestyle

  • The resulting content provided the brand with a library of polished, on-brand assets that highlight not just the product, but the feeling of staying with White Mountain Chalets, helping them engage with their discerning audience across digital platforms.

Paloma Studios
Fashion

  • Paloma Studios wanted to elevate a seasonal fashion campaign with visuals that felt refined, timeless, and true to their brand’s design-led aesthetic

  • We curated a shoot at RH England, a location selected for its architectural elegance and warm palette, providing the perfect backdrop for Paloma’s white shirt.

    The focus was on capturing detail shots that highlighted the textures, craftsmanship, and silhouette of the pieces in a considered, elevated setting

  • The resulting content offered Paloma Studios a polished and cohesive visual narrative for their campaign, reinforcing the brand’s identity and strengthening their positioning within the premium fashion space.

CELLA COLLECTIVE
PROPERTY

  • To translate the studio’s vision and design values into a consistent digital presence that matched their high standards

  • We created curated brand assets and ongoing social content that reflected Cella Collective’s mission: intuitive, thoughtful design with a timeless edge. Each post was crafted to showcase the studio’s expertise while maintaining aesthetic consistency

  • The collaboration ensured Cella’s social channels became an extension of their studio identity, resonating with design-led audiences and reinforcing their reputation for refined, context-driven work

Thank you for all you do to make this small business run smoothly